Understanding the Nurturing Buyer

Selling the Nurturing Buyer

Whether you’re new to sales, or you’ve been in your industry for quite some time, you know the importance of constantly learning about how to sell to your target market, and even how to expand your target market.

However, we all know that the competitive world of sales can sometimes take its toll. Sometimes you don’t meet goals; sometimes you come in last in sales in your region; sometimes you just have a bad month. It happens to the best of us. You may have heard that sales is a numbers game, and that you have to hear the word “no” more than the word “yes”. As a matter of fact, some people say that you have to hear more nos than yesses.

Not Cheri Tree. As a matter of fact, Cheri says:

Sales is not a numbers game. Sales is a people game.

That means you can hear more yesses than nos, if you just take a look at the people you’re trying to sell to. You have to know your prospects.

But doesn’t that take a long time?

Well, Cheri Tree designed the BANK method to help you get to know your prospects faster. She found that there are four different personality types that are dominant in buyers: Blueprint, Action, Nurturing, and Knowledge. While everyone has attributes of all four personality types, there is always one dominant, and you can sell to every different personality type. So, let’s take a look at how you can go about selling to a Nurturing buyer.

Understanding the Nurturing Mind

The Nurturing personality values, above all else, relationships and authenticity. They want to know that they’re a part of something. They want to help; they want to be involved. Anyone who states that they are a Nurturing wants to see teamwork and charity. They want to know that what they are doing is contributing to society, or helping someone in some way.

Catering to Nurturing Thoughts

Nurturings are going to pay more attention to the ethical and moral aspects of your company than the price of the products. If you are offering a product that is environmentally friendly, highlight that for the Nurturing. If you are offering the Nurturing an opportunity, show them that you work with your team to create the ultimate community that encourages success for all.

To learn more about how to sell to a Nurturing, check out BANK CODE’s virtual training

To learn more about another personality type, click below:

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