Understanding the Action Buyer

Selling to the Action Buyer

The sales industry is competitive, and when you don’t reach your goals, it can even be a little intimidating. You may hear the word “no” so often that you lose steam. But you’re a fighter, and you are on the lookout for advice to help you reach and exceed your goals. If you’ve spent hours researching how to increase revenue and create your own sales success in your industry, Cheri Tree has some advice for you.

Sales is not a numbers game. It’s a people game.

That’s right. You don’t have to hear “no” a thousand times before you hear “yes.”  You can sell more by getting more yesses. So, how do you do that? Well, the secret is in the Cheri Tree quote. Sales is a people game. That means you have to know the people you’re selling to in order to actually sell to them.

But it takes time to know people. That makes the selling process long. Is it really worth it?

Well, Cheri Tree designed the BANK method to help you know people faster. She found that there are four different personality types that are dominant in buyers: Blueprint, Action, Nurturing, and Knowledge. While everyone has attributes of all four personality types, there is always one dominant, and you can sell to every different personality type. So, let’s take a look at how you can go about selling to an Action personality.

Inside the Action Mind

The Action is all about… well, action. They want freedom, flexibility, and spontaneity. They want fun, and glamour, and they want flash. They want opportunity and excitement. And when you deliver that energy to them, you will have their attention… just make sure to give them all of the attention you have.

Catering to Action Thoughts

If the Action wants the hype, you gotta deliver. They want to know what big stars are backing your product. They want to know that your product or opportunity is the new best thing. Show them how they will benefit (WIN) from making the purchase. Show them how others won from making the purchase. Give the Action exactly what they’re looking for and you will better your chances of closing.

Check out BANK CODE’s virtual training bankcode.com to get tips, tricks, and scripts for closing your Action prospects.

To learn about the other personality types, click below:

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